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This guide is for you if you're choosing a Fire TV Stick for the lounge, the bedroom or a trip, or buying one as a Christmas present. A streaming stick is one of the easiest gifts going, because it plugs into the back of the TV. First, check whether your TV is 4K or HD. Then decide how much picture, sound and speed you want.
Amazon Fire TV Stick 4K Max (newest gen)
Best for most people with a 4K TV
The Fire TV Stick 4K Max turns a 4K TV into a cinema-style streaming hub. It gives you sharp 4K pictures and Dolby Atmos sound.
Who it's for: Anyone with a 4K TV who wants Amazon's most powerful stick, and the perfect gift for a film fan or gamer.
The facts that matter
- 4K Ultra HD with Dolby Vision, HDR10+ and Dolby Atmos audio, and Wi-Fi 6E support.
- 16 GB of storage, double that of Fire TV Stick 4K and Amazon's other streaming sticks, for more apps, games and downloads.
- Fire TV Ambient Experience shows over 2,000 pieces of museum-quality art and photography, and the Xbox app streams games with Xbox Game Pass Ultimate.
Why it made the list: You get 4K with Dolby Vision and HDR10+ (picture formats that make colours richer and bright scenes pop), plus Dolby Atmos sound and Wi-Fi 6E support, a newer Wi-Fi standard. Its 16 GB of storage is double that of Amazon's other sticks, so you have more room for apps, games and downloads. When you're not watching, the Ambient Experience shows over 2,000 pieces of art and photography, and the Xbox app streams games with Xbox Game Pass Ultimate.
Worth knowing: Xbox cloud gaming needs an Xbox Game Pass Ultimate subscription.
Check price on Amazon(paid link)Amazon Fire TV Stick 4K Plus
Best for 4K Dolby Vision on a smaller budget
The Fire TV Stick 4K Plus streams in 4K with Dolby Vision, HDR10+ and Dolby Atmos. It runs the newest Fire TV experience.
Who it's for: Buy it for anyone with a 4K TV who wants top picture and sound but doesn't need the 4K Max's extra storage.
The facts that matter
- 4K Ultra HD with Dolby Vision, HDR10+ and Dolby Atmos audio.
- Wi-Fi 6 support for smooth 4K streaming, even when other devices are on your router.
- The next generation of Amazon's best-selling 4K stick, with the newest Fire TV experience (2026).
Why it made the list: It gives you the same big three as the 4K Max: Dolby Vision, HDR10+ and Dolby Atmos. Wi-Fi 6 support keeps 4K streaming smooth, even when other devices are busy on your router. The catch is storage: it has 8 GB, half the 16 GB on the 4K Max.
Worth knowing: 8 GB of storage, half the 16 GB on the Fire TV Stick 4K Max.
Check price on Amazon(paid link)Amazon Fire TV Stick 4K Select
Best for a first 4K stick
The Fire TV Stick 4K Select streams in 4K Ultra HD with HDR10+. It puts all your favourite apps in one place.
Who it's for: Perfect for someone getting their first 4K stick, or as a simple gift for a mum or dad with a new 4K TV.
The facts that matter
- Streams in 4K Ultra HD with HDR10+.
- BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, Apple TV, ITVX, Channel 4, NOW and thousands more.
- Press and ask Alexa to search and launch TV programmes across your apps; set-up is plug in and connect to Wi-Fi.
Why it made the list: You get BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, Apple TV, ITVX, Channel 4, NOW and thousands more. Press the button and ask Alexa to find and start TV programmes across your apps. Set-up is easy: plug it in and connect to Wi-Fi. You'll need a compatible Ultra HD TV to watch in 4K.
Worth knowing: To watch in 4K Ultra HD you need a compatible Ultra HD TV.
Check price on Amazon(paid link)Amazon Fire TV Stick HD (newest gen)
Best for an HD TV, the bedroom or travel
The Fire TV Stick HD is Amazon's fastest HD streaming stick yet. It's also Amazon's most portable stick: thin and light.
Who it's for: Ideal for an HD TV, the bedroom, a student flat or a holiday, and a great stocking filler.
The facts that matter
- Amazon's fastest HD streaming stick yet, and its most portable stick, thin and light.
- Direct Power runs it from your TV with the included USB-C cable, so no wall adaptor is needed.
- The Alexa Voice Remote controls your compatible TV, soundbar and receiver, with power, volume and app preset buttons.
Why it made the list: Direct Power runs it straight from your TV with the included USB-C cable, so you don't need a wall adaptor. The Alexa Voice Remote controls your compatible TV, soundbar and receiver, with power, volume and app buttons. It's HD only, so pick a 4K model for a 4K TV.
Worth knowing: HD only, so pick a 4K model for a 4K TV.
Check price on Amazon(paid link)Amazon Fire TV Cube (newest gen)
Best for hands-free Alexa and the fastest Fire TV
The Fire TV Cube is Amazon's fastest streaming media player. It's a small box rather than a stick, and you can control it by voice from across the room.
Who it's for: Buy it for the home cinema fan who wants top speed and hands-free control of the whole TV setup.
The facts that matter
- Amazon's fastest streaming media player, with an octa-core processor twice as powerful as Fire TV Stick 4K Max.
- Hands-free Alexa with a built-in mic and speaker controls your compatible TV, soundbar and receiver from across the room.
- An HDMI input for your set-top box, an Ethernet port, Wi-Fi 6E, and 4K with Dolby Vision and Dolby Atmos.
Why it made the list: Its octa-core processor (eight processing cores working together) is twice as powerful as the Fire TV Stick 4K Max's. A built-in mic and speaker let you talk to Alexa hands-free and control your compatible TV, soundbar and receiver. You also get an HDMI input for your set-top box, an Ethernet port for a wired internet connection, Wi-Fi 6E, and 4K with Dolby Vision and Dolby Atmos. The high-speed HDMI cable and IR extender cable are sold separately.
Worth knowing: The high-speed HDMI cable and IR extender cable are sold separately.
Check price on Amazon(paid link)Roku Streaming Stick Plus (2025)
Best for a Roku alternative in 4K
The Roku Streaming Stick Plus gives you a 4K picture with HDR colour. It's the pick if you want 4K without Fire TV.
Who it's for: Perfect for anyone who prefers Roku, or wants a 4K stick that sits neatly behind a busy TV.
The facts that matter
- 4K picture with HDR colour.
- A slim design that won't block neighbouring HDMI ports and can be powered by your TV's USB port.
- One voice remote powers the TV, sets the volume and searches by voice.
Why it made the list: Its slim design won't block the HDMI ports next to it, and your TV's USB port can power it. One voice remote turns the TV on, sets the volume and searches by voice. It runs Roku's home screen and apps, not Fire TV's.
Worth knowing: Runs Roku's home screen and apps, not Fire TV's.
Check price on Amazon(paid link)Roku Streaming Stick (2025)
Best for a Roku stick for an HD TV
The Roku Streaming Stick streams in HD, with lots of free films, shows and live TV. You can take it with you wherever you go.
Who it's for: Great for an HD TV in a spare room, or as a gift for a frequent traveller who wants their own shows on holiday.
The facts that matter
- HD streaming with lots of free films, shows and live TV.
- Won't block neighbouring HDMI ports and can be powered by your TV's USB port.
- A portable design to take your TV on the go, without logging in on someone else's device.
Why it made the list: It won't block the HDMI ports next to it, and your TV's USB port can power it. Its portable design lets you watch your TV on the go, without logging in on someone else's device. It's HD only; the Roku Streaming Stick Plus adds 4K.
Worth knowing: HD only; the Roku Streaming Stick Plus adds 4K.
Check price on Amazon(paid link)