3 buying guides · 22 picks compared

Best beauty and grooming tech UK

Hair straighteners, electric toothbrushes and shavers, matched to your hair, your teeth and your budget.

Quick picks by need

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Hair straighteners	ghd Platinum+ smart hair straightener and styler
Electric toothbrush	Oral-B iO3 Electric Toothbrush (Matt Black)
Electric shaver	Braun Series 9 PRO+ electric foil shaver (Silver)

Beauty tech buying guides

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8 picks compared

Best hair straighteners UK

Our pick: ghd Platinum+ smart hair straightener and styler. Smart styling that ghd says leaves hair stronger and shinier.

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8 picks compared

Best electric toothbrush UK

Our pick: Oral-B iO3 Electric Toothbrush (Matt Black). Pressure sensor, 2-minute timer and 3 modes, all sorted.

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6 picks compared

Best electric shaver UK

Our pick: Braun Series 9 PRO+ electric foil shaver (Silver). The closest shave, with Braun's best foil shaver.

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Beauty tech basics

How long should I brush?

The NHS advises brushing for about two minutes, twice a day. Most electric toothbrushes have a built-in two-minute timer.

Foil or rotary shaver?

Foil shavers cut in straight lines and suit a close shave on even stubble. Rotary shavers have round heads that follow the jaw and cope better with longer growth.